Magento is an award-winning e-commerce technology, that is taking the web design world by storm. Magento provides online business enterprises a high level of shopping cart system features without the enterprise level price tag. It offers flexible and scalable e-commerce solutions designed to help businesses grow and succeed online.
The platform is trusted by more than 200,000 businesses, including some of the world’s leading brands.
Customers choose Magento because of their cost-effective solutions. They’re built on open source technology which enables businesses to control and customize the look and feel, content, and functionality of their online stores.
A comprehensive feature list can be found at the Magento website, but some of the key selling points as to why our clients love it are:
Powerful attribute based product catalog functionality
This makes it the perfect choice for selling anything from a simple t-shirt to a complex computer with customizable technical specifications.
Rule based promotions and coupon functionality
This feature will enable you to set up promotions based on a seemingly endless string of rules. Such as support for buy X get Y free offers.
You can man the multiple websites from the same Magento back-end. This could include a completely new site, or a geo-location target such as a US store in US currency, or a French store in Euro’s and French language.
You can build on top of it without ever changing the core code to prevent issues in the future upgrades. It also has more than 25,000 extensions that can be quickly plugged into your site.
Enterprise level eCommerce features with minimal outlay
Magento includes features such as product reviews, layered navigation, product tagging, feature rich customer accounts and superb back-end administration.
Search engine readiness
Magento is one of the most SEO friendly e-commerce applications in the market. It may not be perfect but we always make it a point of installing things like canonical URL’s to iron out some of the kinks in the way it is built.
Strong Google Analytics integration
A full e-commerce reporting in Google Analytics is included in Magento as standard.
It offers a wide range of resources, support, and consulting services to help our customers get the most from their deployment. It includes education, training, and developer certification programs.
Their global community of partners and developers gives customers access to robust third-party extensions and certified professional integration help.
Magento is owned by eBay Inc., a global leader in commerce technology.